Bluesmart is a tech startup that designs smart tools to improve travel experiences. Their main product is a suitcase that you can control from your phone via their trip data mobile application.
More information about the product can be found here: https://www.indiegogo.com/projects/bluesmart-world-s-first-smart-connected-carry-on#/
My main focus was to improve their visual strategy. It this project I have conducted user and market research, created personas, storyboards and new brand guidelines. Gave feedback about the product to the design team, art directed product photo shoots, created moodboards and wireframes.
I have worked on finding a new visual language that could help the users to understand the product's essence—a hybrid between a fashion accessory and a gadget. I have redesigned the logo, worked on finding new colors to complement the brand, designing printed collateral and other point of sale elements. I have also worked on their new webpage’s concepts and mobile application, both on user experience and visual design.